Global Agriculture.
Integrated Strategy.
Portfolio Growth.
What fuels me is the opportunity to design high-level marketing strategies that solve real-world industry problems. With deep expertise in the beef and dairy biologicals and feedlot sectors, I specialize in taking customer insights and turning them into impactful, cross-functional campaigns that protect revenue and elevate brands. I focus entirely on the big picture by balancing budgets, building brand architecture, and driving the entire product lifecycle to move the industry forward.
Experience
Brand & Product Marketing Manager
TELUS Agriculture & Consumer Goods
2023 - Present
Led the high-level marketing strategy and campaign execution for the North American feedlot industry, focusing on the commercial positioning of our technical consulting services. Collaborating closely with an elite team of veterinarians and Ph.D. animal scientists, I designed strategic initiatives to showcase our core value pillars: combined expert recommendations, rigorous research backing, and the integration of individual animal data to protect high-value producer relationships and retain premium accounts.
My role has evolved to spearhead post-acquisition brand integrations, leading cross-functional efforts to seamlessly ingest new companies, unify brand architectures, and establish clear market positioning under the global corporate umbrella.
Global Marketing & Communications Manager
Vytelle, formerly Growsafe
2018-2022
Combined two distinct global entities into one cohesive brand architecture and unified market voice by leading high-impact marketing campaigns across the cow-calf and feedlot sectors. To support this massive integration, I engineered the brand's foundational marketing infrastructure, building a comprehensive new website, designing field sales tools, and establishing a master media library. I simultaneously managed the end-to-end digital strategy, global media engagement, and corporate press releases to strategically capture industry market share.
Account Supervisor
Osborn + Barr
2013-2018
Managed national marketing strategies and product launches for an animal health client's large ruminant business, focusing on market share maintenance and commercial growth within the beef and dairy biologicals and feedlot implant sectors. Partnering in close harmony with the client's teams, I led end-to-end campaign deployment and localized regional activations designed to counter competitor pressure, drive product adoption, and deliver technical solutions directly to key veterinary and producer audiences.
Sales & Marketing manager
Certified hereford beef
2012-2013
Established the Certified Hereford Beef brand through the launch of a new website, the unprecedented growth of social media accounts, and the design of promotional materials. The target audiences included foodservice distributors, retailers, and consumers.
Education
Bachelor of Science degree
Purdue University
Bachelor of Science in Retail Management
Minor in Animal Science and Organizational Leadership & Supervision
certificate
London College of Fashion
Certificate in Fashion Merchandising
Expertise
INTEGRATED CAMPAIGN STRATEGY
Drives high-level marketing and commercial strategy tailored to complex agricultural segments, focusing on ruminant animals. Expert at orchestrating national and global campaigns that translate technical data and expert recommendations into impactful initiatives that expand market share and accelerate product launches.
M&A BRAND INTEGRATION
Proven track record of spearheading corporate integrations, successfully guiding the transition as companies ingest new entities. Adept at cross-functional leadership to harmonize diverse brand architectures, stabilize brand equity, and establish unified commercial voices under a single global umbrella.
ACCOUNT RETENTION
Deep expertise in maximizing customer experience to protect high-value relationships and retain premium commercial accounts. Focuses on aligning strategic brand architecture with market validation to solve real-world industry problems and secure long-term portfolio growth.