Supported the national product launch for Bovilis Coronavirus as an agency partner, translating the science into an effective, multi-touch campaign that expanded across print, digital, and high-impact regional sales meetings.

Led a synchronized national campaign for a major intranasal beef and dairy vaccine, executing a high-impact rollout across video, digital, print, and tradeshow environments to elevate brand visibility and drive product adoption across the industry.

Built a sustainable marketing infrastructure from the ground up for a TELUS Agriculture & Consumer Good's animal agriculture team, collaborating directly with veterinary and Ph.D. animal scientists to translate complex technical insights into high-level, effective messaging and a completely rebuilt website architecture.

Produced an evergreen multi-channel asset library by coordinating large-scale, multi-day photo and video shoots at commercial feedlot and cow-calf operations; authored script outlines and facilitated on-camera technical interviews to highlight the measurable business outcomes of cross-functional consulting recommendations.

Creating the most effective digital strategy begins with knowing and targeting your audience. The layers of the strategy unfold to reveal the brand and individual campaign. A mix of SEM, SEO, paid media, and owned media (social) was used to capture these results for this agtech company.

Over the campaign period, the combined native content ads received 81,371 impressions, followed by 3,100 impressions on the social media post. These efforts drove 223 page views – on the website story – with a 4-minute average time on page.

Two unique brands joined together as one stronger voice. A flurry of marketing and communications activities, as well as sales activations, took place to ignite the brand. A new campaign and website were developed to support the unified presence.

The best form of measurement in this scenario is past performance and future goals. The first year as one unified brand garnered 4.7 million impressions. The second year has already surpassed first-year results. Website traffic increased 14.7% the first year with the unified site. The second year surpassed first-year results and doubled performance.

All news – worthy of release – has a story to be told with appropriate emphasis to hit chartering the path to earned placements. For this agtech company, announcing a series A funding, both earned and wire release strategies were used to reach investor and customer audiences. To amplify results, I initiated a video news release of the CEO to distribute as a follow up to reap additional earned stories.

The initial release drove traffic to the website consisting of 2,631 total website page views within the first 24 hours of release. The U.S.- and U.K-based releases garnered 130 wire placements, 71 editorial placements and two immediate earned stories. Investors received supplementary press due to this release.