Built a sustainable marketing infrastructure from the ground up for a TELUS Agriculture & Consumer Good's animal agriculture team, collaborating directly with veterinary and Ph.D. animal scientists to translate complex technical insights into high-level, effective messaging and a completely rebuilt website architecture. Produced an evergreen multi-channel asset library by coordinating large-scale, multi-day photo and video shoots at commercial feedlot and cow-calf operations; authored script outlines and facilitated on-camera technical interviews to highlight the measurable business outcomes of cross-functional consulting recommendations.