Creating the most effective digital strategy begins with knowing and targeting your audience. The layers of the strategy unfold to reveal the brand and individual campaign. A mix of SEM, SEO, paid media, and owned media (social) was used to capture these results for this agtech company. Over the campaign period, the combined native content ads received 81,371 impressions, followed by 3,100 impressions on the social media post. These efforts drove 223 page views – on the website story – with a 4-minute average time on page.