All news – worthy of release – has a story to be told with appropriate emphasis to hit chartering the path to earned placements. For this agtech company, announcing a series A funding, both earned and wire release strategies were used to reach investor and customer audiences. To amplify results, I initiated a video news release of the CEO to distribute as a follow up to reap additional earned stories. The initial release drove traffic to the website consisting of 2,631 total website page views within the first 24 hours of release. The U.S.- and U.K-based releases garnered 130 wire placements, 71 editorial placements and two immediate earned stories. Investors received supplementary press due to this release.