Two unique brands joined together as one stronger voice. A flurry of marketing and communications activities, as well as sales activations, took place to ignite the brand. A new campaign and website were developed to support the unified presence. The best form of measurement in this scenario is past performance and future goals. The first year as one unified brand garnered 4.7 million impressions. The second year has already surpassed first-year results. Website traffic increased 14.7% the first year with the unified site. The second year surpassed first-year results and doubled performance.